Client - Acuter Optics
Conceptualization, creative direction, art direction, project managing.
Website design for a brand of sporting optics, including spotting scopes, binoculars, camera tripods. The concept behind the website is to bring the outdoor to the screen in front of the audience. Instead of selling the products, what the website does is to sell the vision, the sound, the smell, and the experience of the great outdoors these products can bring.